Looking at our data, I noticed two things regularly performed well on our Instagram: 1) content about strep throat symptoms, and 2) carousel posts. Using that information, I collaborated with a graphic designer to combine both of those things into one post!

We’re competing with billions of other users for our audience’s attention—we need to get creative! I created this “punny” post to coincide with the new season of Bridgerton, and it was our top performer in 2024.

Social media trends are a great way to capture your audience’s attention, but they rise and fall quickly. It’s important to hop on a trend fast! When I saw Moo Deng making headlines, I quickly put together these public health memes using her cute photos.

Industry jargon and technical terms don’t fit in on most social media platforms. It was no small feat to explain vaccine science in a single Instagram carousel, but after many meetings with subject matter experts and graphic designers, I finally made it work!

Stories from real people humanize and build trust in your brand. I adapted this story from a local newspaper to put a face to CDC and showcase some of the important work it does across the world.

This video was originally 8 minutes long, which might be a good length for Youtube, but not Instagram Reels. To make this work for Reels, I shortened it to less than a minute, changed the aspect ratio so it was vertical, and added open captions.